After this segment, you
can see Jim's
SUDDEN:DEATH picks
here >>
JJC: Tonight,
I'm on the dirty linoleum
floor for a good reason...
It's this 2004 Bordeaux...
That's right... wine!
Why? Because there
are a lot of similarities
between the wine and
liquor business and the
stock market...
That's why I've got
somebody special we're
talking to tonight...
this guy is it!...
We're talking with Gary
Vaynerchuk... He's the
author of the new book, 101 Wines...
Listen, this guy's trying
to revolutionize the
wine... no, he's
succeeding, he's
succeeding!... He's
de-snobbing it...
He's trying to make the
wine game more successful
for the average Joe...
Sound familiar?...
He's got a show on the
web, which is a hoot,
called
winelibrarytv.com...
and his viewers are
self-described
"Vayniacs"... just like
Cramer, he's got the
anti-Vayniacs, "who buy
every wine that I pan"...
They do that for me too...
So... You're going
to get some education
tonight... It's going to
be two-fold...
He's going to talk about
the adult beverages... and
I'll talk about the stocks
of the companies that make
them...
I've got to tell you,
Gary, the book changed me,
because I am such a
sucker... right,
it's brand world...
Gary: Diageo
is not as heavily
in the wine
business, as
compared to a lot
of the other
companies out
there...
They're much more
leveraged in the
spirits business.
The one thing
Diageo does very
well is that
they're
branders...
They're able to
build brand.
They've got the P.
Diddy... the Sir
Rock thing...
They're looking
outside the box a
little bit.
They're much
heavier-leveraged
in the spirits
industry, where
there is brand
equity. They
are able to, with
their big brands,
have a little bit
more leverage...
no doubt in my
mind.
Gary:
Listen, they've
got Raven's Wood,
they've got
Mondavi... they're
doing Monkey
Bay...
Constellation is
on the other
spectrum...
they're very wine
driven... They're
soft in the other
spirits, and this
is where I have a
slight concern, to
be honest with
you...
Unlike spirits and
beer, the wine
world is driven by
trying something
different, right?
The wine
consumer...
listen, if a lady
comes in, and
wants to buy
Johnnie Walker
Black, and I tell
her to buy
Dewar's... she's
going to kick me
in the neck!
A wine consumer
wants to try
different things.
And so, being so
heavily into
wine... plus, I
have not seen them
build a brand.
They've been
buying a lot of
brands... I'm a
little bit
concerned... I
mean, they've got
smart people...
I'd like to see a
little bit more
brand building...
Gary:
I'm a little bit
worried on that as
well... This whole
Absolut thing
that's going on...
but Jim Beam is
strong. I
like the fact that
they're in the
spirits game.
Again, a lot more
equity than the
wine game...
Again, none of
these have shown
any skill in
social media, in
Web 2.0...
It's looking a lot
like Coca-Cola to
me... You
know, Vitamin
Water and Red
Bull... these
things exploded
from viral
marketing and
understanding that
it's 2008! I
don't feel that at
all...
Gary:
Unstoppable with
Jack Daniels.
The wine portfolio
is a little bit of
a mess. I
like what they did
with Virgin...
they teamed up
with Virgin... and
did the Virgin
wines. I'd
like to see more
sex appeal from
them, but they're
not bringing the
thunder either,
Cramer... I
mean, I'm being
very honest with
you... None of
these companies
are saying to me,
it's 2008... we're
embracing new
media.
Nobody's using
Twitter, nobody's
leveraging
FaceBook
properly...
There's such a
fundamental new
way to build brand
in America, and I
don't see any of
these monsters
doing it...
Jim: I
want you to give our
audience three wines
that you think could
have dramatic
appreciation, as if they
were $10 stocks, going
to $30... or the
proverbial $200 stock
going to $3000....
Give us three good
names...
Gary: I'm
not going to give you
direct names... I'm
going to give you
vintage...
2004-2005 Bordeaux is a
huge play. 2004,
because it's the last of
the Mohicans...
2005 - one of the
greatest vintages of all
time - changed the price
structure... changed
it... So, '04,
there are bargains
galore...
The other play that I'm
completely in love with
is Portugal... $6,
$7, $8... Spain's
happened... Australia's
happened... It's about
Portugal... wines that
are drinking like $25
wines...
If you want to make
money, you buy solid
cases of 2005
Bordeaux... Now,
the market's moved
already. Now, a
year ago, if we did
this, we'd be heroes...
Well, Portugal is not
going to go up in value.
If you're looking for
value, just drink it...
If you're looking for
money, 2005 Bordeaux...
2004 Bordeaux...
. . . .
.
The Bottom Line!:
Gary Vaynerchuk... you
have revolutionized the
game, and will continue...
I tell people, you've got
to go to this site...
You've got to go to
winelibrarytv.com...
The book... I mean,
for a guy who loves wines,
and I have been
over-paying all my life,
in order to impress
people, just when you tell
me not to be!...
This man changed my
life... Gary Vaynerchuk,
my friend, you're the
best... you're the best.
Thank you.
. . . .
.
■
Stock Snapshots - Includes
all stocks mentioned above
■
Jim
Cramer's
rating on
this stock
STOCK
SYMBOL
Closing
price
that
day
Opening
price
next
day
Full Company
Name/Comments
(see comments above for
each)
na
na
na
No specific stock picks.
See comments above about wines.
Most popular
investing books ordered:
(click any book to see at
Amazon.com)
We need your help!
If you find our service valuable, your
donation is critically helpful to support
our operating costs and is
MUCH appreciated!
(click below to donate)
We are serving thousands
of
new visitors every day and our costs are
growing as well. Thank you for your
support & generosity!
Second Segment
Final Segment
2 Title:
'Mad Mail'...
. . . .
.
Featured
Stock(s):
See comments below...
After this segment, you
can see Jim's
Sudden:Death picks
here...
. . . .
.
■
Stock Snapshots - Includes
all stocks mentioned above
■
Jim
Cramer's
rating on
this stock
STOCK
SYMBOL
Closing
price
that
day
Opening
price
next
day
Full Company
Name/Comments
(see comments above for
each)
Q:
Given
that we still
don't know the
full magnitude
of the revenues,
prior to the May
22nd release of
the Indiana
Jones movie, do
you feel that
MVL, and the
obvious tie-in
to
Hasbro Inc. (HAS),
via licensing,
is still a
long-term hold?
JJC:
Okay...
understand...
The stock's up
on a spike.
HAS is up on a
spike.
That concerns
me. I
would take some
off the table.
No one ever got
hurt taking a
profit. I
know that's
probably not
what you want to
hear, but I have
to tell you
that, I think
when stocks go
up that quickly,
we don't give
them speeding
tickets, but we
do ring the
register...
Q:
Last
week, I bought
TRLG before its
earnings
announcement and
sold it
yesterday for a
nice 24% gain.
Awesome!
But, given the
state of the
economy, how did
a company that
gets 72% of its
earnings from
$300 jeans beat
estimates?
I'm glad it
worked out for
me, but how did
this happen?
JJC:
This was one
that a couple of
people had, and
were urging me
to do... I
felt the same
way, having been
to True
Religion, and
giving my
daughter,
candidly, a $200
gift certificate
for her
birthday, which
I thought was
huge... and she
came back and
said, Dad, I can
buy half a pant
leg for that...
I totally
misjudged it.
The answer is,
TRLG is a
cult...
It's a cult, and
people will pay
anything for
cults, like they
will for
Apple (AAPL),
so TRLG, good
quarter, but you
were smart to
ring the register...
[
end of final segment ]
Go to the SUDDEN:DEATH
SEGMENT from
tonight's showhere >>
See current quotes on Yahoo!
Finance from
tonight's show stocks
here >>
Symbol keys:
A Charitable Trust stock.
- An asterisk next to a
stock symbol indicates that
Jim mentioned it is a stock
that he manages within
his
charitable trust portfolio.
You can see the complete
portfolio
of stocks
here >>
Thumbs up - indicates
he would buy the stock or,
at the very least, not sell
the stock. We do our
best to interpret Jim's
opinion on stocks, as we
think it is indicated by his
comments during the show.
Please read his comments to
decide for yourself.
Thumbs down -
indicates he has said not to
buy or to sell the stock,
based on his comments
We do our best to interpret
Jim's opinion on stocks, as
we think it is indicated by
his comments during the
show. Please read his
comments to decide for
yourself.
Back up the truck -
indicated by Jim, when he
says the stock is so good,
that he would do a
'mon-back' on the stock...
In other words, this is the
sound someone would say to a
truck driver, "Come on
back... " as he is "backing
up the truck" to load up on
his cargo. Translation
for buying stocks:
This recommendation by Jim
indicates that, after you do
your own
homework on the stock,
you should feel comfortable
loading up on it, as it is
in a good position to be
bought at this point.
Stumped. - Of the
2,000+ stocks that Jim
Cramer has in his head, for
which he has an informed
opinion, he sometimes comes
across a caller with a stock
he does not know well enough
to opine on... He then
indicates he is stumped and
will have to come back to
it, after he does some
homework of his own on
the stock. This
usually occurs during the
Lightning Round, when Jim
does not know in advance who
is calling, or what their
stock question is about.
Definitions of key phrases
used by Jim, known as
"Cramerisms":
Definition: 'Pull the
trigger' is Jim's phrase for making
the decision at that point to trade -
either to 'buy' or
to 'sell' (although he
usually uses the phrase for
buying), as if to say you
should feel comfortable
enough to make the final
decision without looking
back...
Definition: 'Ring
the Register' is Jim's phrase for
selling a stock, and making
it a final sale, that you
should not look back on.
Put it behind you.
Definition:'Let It Come In' indicates how you
may wait for it to pull back, or have the
stock price come down briefly, as your
chance (after letting it come in) to buy
the rest of your position (i.e., total
number of shares you own in that stock).
Definition:'backing it up'
or 'doing a 'mon-back' is Jim's
phrase for the metaphor of backing up a
truck to load up on a stock by buying
it. 'Mon-back is short for the
imaginary worker saying, 'Come on
back...' as the truck is backing up to
receive its load... Notice that we use
the little truck icon to indicate where
Jim has mentioned this.
Translation for buying
stocks: This
recommendation by Jim
indicates that, after you do
your own
homework on the stock,
you should feel comfortable
loading up on it, as it is
in a good position to be
bought at this point.
See more
"Cramerisms" & other
financial phrases
here >>
Helpful Websites:
See the stocks currently
known to be in Jim Cramer's
Charitable Trust at:
Stock Homework 101:
This is an excellent
upcoming site that provides
resources and links to help
you do that homework that
Jim Cramer recommends after
hearing his suggestions...
FastMoneyRecap:
This site will be a quick
summary of recommendations
made by the great Fast Money
TV show crew, that will
offer you a unique service,
to compare their picks to
Jim Cramer's past comments
about those stocks.
"
