After this segment, you can see Jim's Sudden:Death picks here...

Tonight's Sell Block isn't about a stock or a sector... it's about an attitude... The negative, scared, pessimistic attitude that is causing you to miss great buying opportunities... that's convincing you not just to give up the easy money, but to shun it... To use a baseball metaphor... when you're keeping your bat on your shoulder, waiting until you get the fat pitch... but, sure enough, when it comes, everyone gets scared, and nobody swings... That's missed opportunity...

I'm talking about the pervasive mindset that doesn't believe in opportunities until they've already happened...

Tonight, we have the evidence... We're putting it on trial. The verdict is guilty! And the lesson for you is that it's time to start getting cautiously more aggressive, because the market as we saw - witnessed by a 200-point gain in the Dow - is getting better and better.

Opportunity after opportunity has been knocking at the door of your personal account... and every time, the market's reaction has been to bolt the door shut... to shove some tables and chairs up against it, so it cannot open... and then hide in the closet, just in the case the opportunity gets through your barricade...

People don't want this... the house of pleasure... They seem to be addicted to this... the house of pain...

Exhibit A is Nucor (NUE)!... Now, this is a Cramer-fave, "new tech" steel stock that, last week, gave us an incredible opportunity to buy... and I bet it's an opportunity that most of you did not take...

So let's go to the tape for the evidence...

Last week, we had the ultimate entry point in this great steel stock... It was trading down as low as $72 smackers. That was $2 under the price where it did a secondary (additional stock) offering... it offered 25 million shares... a secondary it needed in order to finance what I think is a great acquisition, without wrecking its balance sheet by putting on more debt...

What a fabulous chance to buy, but did anyone take it? Nobody I know...

Oh, they made excuses... They were saying, oh, this must be the end of the steel cycle or, if steel were any good, NUE wouldn't be going down... or, NUE just picked the market off...

Today, NUE pre-announced a beautiful quarter... they pre-announced sharply higher-than-expected earnings per share... So, what's happening now? People are buying up the stock huge... Oh, well that's great... NUE closed at $80.54, up 8.8% from the $74 secondary, and 11.9% from $72, where you could have gotten it last week, when I went off my mind pushing it...

Is NUE still good?...

Yeah, I expect it'll keep rallying, along with the rest of the steels... like our favorite, Reliance Steel (RS)... and the unbelievable stock, letter US Steel (X)...

But the easy money in X has been made and, now, I fear that the easy money in NUE has been made... and hard money is tougher to come by...

People who wouldn't go near this great stock at $72... now can't get enough of it at $80. This is a "buy high" and "sell low" crowd, and I've got to change that. This is just wrong...

The perspective that said that NUE shouldn't be bought after its secondary, even though it was to pay for, I think, great acquisitions, and to clean up the balance sheet... the mindset that told you you were to have nothing to do with the stock, even though it was already down big, ahead of the deal, so the market was totally softened, as we put it... The point of view that kept you away from this great opportunity, even though NUE is a company with a long-term track record of treating its shareholders fabulously...

The philosophy that told you to keep away from NUE, at $72, even though we knew that fabulous stocks that fall below the print price of a secondary must be bought...

All of these errors in judgment... all of these habits... are going into the Sell Block, because they are guilty of making you miss the easy money...

Worse still, could I really have been more enthusiastic about this one?...

I recommended it, along with all the steels, on March 26th ... up 12.7% since then... I recommended NUE again on this show, when I brought on its fabulous CEO, Dan DiMicco, on April 24th ... up 9.6% since then... I recommended it off the secondary, during Mad Mail on May 27th ... up 11.1% since then... I then ended my show, and this is rarely done... scrapping a booyah-free Sudden:Death section of the show , in order to say, all aboard NUE!

But the ultimate indictment of the mindset that told you to stay away from NUE after its secondary, is that this has all happened before, and we should know the playbook by now, shouldn't we?...

We know exactly how these situations go, and have made lots of money off of them before... This is a rule... When a well-run company with great fundamentals does a secondary stock... in other words, issues a lot of stock... to pay for a fantastic acquisition... without loading the balance sheet up with what's the equivalent of credit card debt... and then the stock falls below the price where that secondary offering was done... in this case, $74... you must buy. I know that's a difficult checklist, so write it down. We have seen it again and again.

Does anyone remember Freeport-McMoRan (FCX*)?...

They did a secondary on March 23rd of 2007... It priced itself at $61.25. When the secondary was announced a few days before, on March 19th, the stock was at $62. FCX*, which got hammered, is now at $117.06... up 91% from the offering price... and 87% from the closing price, after the secondary was announced...

That's a massive gain... one that I fortunately was able to get for my charitable trust, where I manage my money with an open hand... And, ever since then, I have been preaching the gospel of buying, as part of my overall TV evangelist for money... televangelist... whenever a great company does a deep-in-the-hole secondary that fails, or looks bad at first... Because historically... virtually everytime... the stocks come roaring back.

You cannot allow yourself to be scared away from great stocks at great prices...

NUE went down after its secondary. The market took that to mean that NUE was finished... The market was wrong! And that's the kind of thinking that I'm putting into the Sell Block tonight! Because it leads to the worst kind of felony in Cramerica... missing a great and obvious opportunity, when a fantastic, wonderful company's stock goes down... That's called a "sale"... and you have to pull the trigger, or you have to swing the darn bat, if you want to go back to that baseball analogy... Because, if you kept the bat on your shoulder... for these kinds of things... you will be called out on strikes...

It's time to get a little bit more aggressive people... And I'm saying this on a big up-day, so you won't forget it when the market's down...

When opportunity knocks, you're supposed to open the door. And any thoughts or feelings that tell you different... from now on, they belong in the Sell Block.
 

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