Thursday, 01/31/08
Posted 01/31/08,  10:42 pm ET

(Scroll down to see Jim's comments below)

 
 
Today's date:  Thursday, 01/31/08

  Dow Jones: 12,650   + 207
  NASDAQ:   2,389    + 40
  S&P 500:   1,378    + 22
 
 
 
 
 
First Segment
 
 
 
Opening Segment 1 Title: 'Winner's Circle'

.  .  .  .  .

Featured Stock(s): J. C. Penney (JCP)
Ralph Lauren
(RL)


See Opening Segment 2, below...

        
We're celebrating another extraordinary day for our new-found lovers...   Yes... our homebuilders... our banks... our retailers!...   Buy, buy, buy!

Anyone who knows me should recognize that these are true loves, even as they're just pieces of paper... albeit, pieces of paper that rallied huge on this up-$207 day...

In fact, I keep a little black book of the sectors I love...   It's the playbook!... 

.  .  .  .  .

The idea, which I explain at length in Jim Cramer's Real Money: Sane Investing In An Insane World - which is the actual playbook...  is that, at different points in the business cycle - page 156...  at different points in the business cycle, you want to buy different stocks...

When rates go up, you buy defensive, secular growth stocks...

When rates go down... which is where we are now... you buy retail and the financials... not to mention homebuilders.

But the playbook only works, because the market is so dumb... 

.  .  .  .  .

And, today, I've got not one, but two stocks that I believe are great plays on the idiocy of the market...

For the second time in a row, the market sold off, after a gigunda rate cut... proving it is us who know nothing...

We desperately wanted and needed a gigantic rate cut, and we got it... then we fell 190 points before the adults took over, and we rallied to close up 207 which, of course, is exactly what it should have been...

But why the heck did we go down at all?...

The truth is that a lot of negative people... really don't understand what's going on right now...  These investors think we don't need rate cuts, or they think rate cuts don't work...  or they didn't think there was anything was wrong with the economy... they're really stupid...

And this $600 rebate... what I call in a true twist of Huey Long... The iPod-in-every-pocket stimulus package... mean things are getting better.  The cycle has turned, but today's sellers don't see it...

When they finally catch on, we'll sell them the very stocks we're buying now for a hefty profit.

The amazing thing about the negative Nancies of this market, is that there are so many great investment ideas sitting literally in front of our faces!...

.  .  .  .  .

This morning, I got an invitation in the mail that says Mike Ullman, III, chairman and CEO of
J. C. Penney (JCP), invite you to celebrate the launch of American Living... February 19th, 2008, in New York...

American Living
is the J.C. Penney/Ralph Lauren (RL) joint venture.  I call it a kind of aspiration, apparel and home products game... and it's going to be huge.  It's a way of feeling rich when you don't have any money...

So then, I start thinking, RL and JCP... and I start doing my (analysis)...

.  .  .  .  .

JCP's up big today, off a great interview with CEO, Mike Ullman, in the Wall Street Journal... but it's still down over 41% year-over-year...  And, until today, people wondered... did it have a pulse?...

If you want an example of idocy in action, this stock had estimates cut today...  One guy cut it over at Thomas Weisel...  who I guess has decided that, since the stock has already come down, and we finally have reason to believe retail has turned, it's a good time to tell people that we ought to lighten up.

Let's just hope someone listens to weasel, I mean Weisel, so you can buy it cheaper!... 

.  .  .  .  .

Ralph Lauren (RL) is actually down today off of not one, but two, downgrades...

Uh, RL's down 26%...  Thanks a lot, gentlemen!...

These two downgrades are another example of how the market's stupidity can make you money...  as they've created a great entry point for anyone who wants to buy RL...

.  .  .  .  .

I say, buy them both!...   RL and JCP should be going much higher, now that we've bottomed and the cycle has turned...

They're both first-class retailers.  RL covers the high-end, and JCP gives you the low-end consumer, and should benefit from this slowdown, as shoppers flock to discount players to save money... and maybe JCP starts making its stores look better, instead of just buying back stock...

.  .  .  .  .

In his interview with The Journal, JCP's Mike Ullman III, said American Living would be a billion-dollar concept.  He said this was JCP in five years, and I believe him.

And for a discount retailer like JCP... this kind of aspirational brand is what keeps people coming back to the stores...

JCP and RL aren't just selling clothes...  they're selling a feeling...  the feeling that you're wealthy and, believe me, the market for that is enormous.

.  .  .  .  .

The Bottom Line!:     Right now, negativity is synonomous with stupidity. When the market shows signs of both, that's your chance to buy retailers like J. C. Penney (JCP) and Ralph Lauren (RL), the market's new leaders, even if many investors don't know it yet. Do not wait until American Living's opening on February 19th... and act now to buy your shares of RL and JCP!... And, if the market wants to be dumb again... if they want to take these stocks lower... I say you buy more!
 


[See Jim's 2nd Opening Segment stock picks below... ]

 

 

 



See all of tonight's stocks' latest quotes on Yahoo! Finance


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Stock Snapshots - Includes all stocks mentioned above

 

 

 

Jim
Cramer's
rating on
this stock

STOCK
SYMBOL

Closing
price
that
day

Opening
price
next
day

Full Company Name/Comments
(see comments above for each)


JCP

48.31

48.31

J. C. Penney (JCP)

RL

61.93

61.93

Polo Ralph Lauren Corp. (RL)


       
         

 


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Second Segment
 
 
Opening Segment 1 Title: 'The Sell Block'

.  .  .  .  .

Featured Stock(s): Walt Disney Co. (DIS) - but not to sell, to buy!

See DIS's official website here.

See the Yahoo! Finance profile for DIS here.


 

        

JJC:   On Tuesday, we saw the greatest miscarriage of justice!...

What happened?...

An analyst at Citigroup (C*) threw Disney (DIS) into the Sell Block... without due process... The guy at Citigroup downgraded DIS to a sell... questioning the... and I quote... 'sustainability of DIS's robust results, particularly within the theme parks division.'

Because DIS had been thrown into the Sell Block, it couldn't participate in Tuesday's magnificient rally...  but, if you ask me, everything about this downgrade is dead wrong...

Citi only talks about DIS's theme park business.  Nothing about their cable properties, broadcasting, DVD sales or film...

How could he not mention ESPN?...

Only 22% of DIS's net income last year came from parks, while cable counted for 45%... and even his stuff about theme parks was way behind the curve...

.  .  .  .  .

With DIS at almost $30, all of the bad economic news should be more than factored in...  And, honestly, why is this guy only starting to worry about the economy after the Fed's emergency 3/4 point rate cut, and right before the 1/2 point rate cut everyone expected, and got yesterday... 

He downgrades DIS, only after we turn the corner... after we've bottomed?...  After the cycle says that DIS may be one of the most ideal stocks to own here?...

And, don't forget, because of the pathetically weak dollar, a hamburger in Europe now costs $4,487,000 dollars...

People will go to Disney before they go see the Eiffel Tower...

.  .  .  .  .

I think this guy's dead wrong...  But, even if he's right, and the numbers are as bad as he thinks, DIS is historically very cheap...

In the name of - dreaded - long-term thinking, I want to spring this stock from the Sell Block...

In
Stay Mad For Life, I talk about how you need to buy stocks like DIS when they're down, because they're such great long-term investments.  You have to move when they're cheap.  In this market, we're getting buying opportunities that will cause your kids to look back one day and say, how did my mom get me those shares of DIS in the $20s?... I really love my mom...

Frankly, I'm praying that this nattering naboch of negativity over at Citi, is right, and DIS goes down ever further, so you'll have the chance to buy this stock at $26 bucks, but I don't think that will happen...

Let me say that, tonight, I am freeing DIS from the grips of short-term thinking, and urging you to believe that this is your opportunity to buy DIS not for next week, but for the next decade... 

.  .  .  .  .

Well, wait a second...

That said, I happen to believe it is the right time to buy DIS for the next 12 days, let alone the 12 months... let alone the 12 years.... and here's why...

After Citigroup downgraded the stock to 'sell', we saw something that rarely happens, and is, to me, a huge confidence booster...

The CFO of DIS came out and refuted the downgrades' metrics later that same day...  He told us that the theme parks are actually doing better than they were a year ago...   When Pally Research upgraded DIS the next day, they said, 'We have simply never seen Disney management, in our 13 years of covering the company, publicly refuting investors' fears.'

That, to me, is huge...

.  .  .  .  .

On this show, the last time we saw anything like this from any company was when Rick Goings (CEO) of Tupperware (TUP) assured us the quarter was okay, and then his stock reported blowout numbers, and made you a lot of money, up $6...

I think it's happening again at DIS...

Just like TUP, DIS was in its quiet period...  In the quiet period, you're simply not allowed to talk to anyone about the quarter, but DIS couldn't resist, responding to the outrageous Citigroup downgrade...  that miscarriage of justice!

So DIS is so right here for the next year, and for the next decade, and for the next week... and I like another quarter, when they report on February 5th...  after that reassurance from DIS's CFO...

Even using Citi's lowball, $1.96 estimates, the stock is trading at just 15x earnings, with a September fiscal year...

With a 15% long-term