JJC:    Not to be arrogant... but Mad Money's out to change the way the world looks at stocks...

We are on an endless search, an endless hunt for long-term growth... because growth is ultimately what determines whether a stock goes up or down.

Traditionally, in this country, we have embraced tech companies as growth engines... the faster, the more reliable, the better... but, on Mad Money, we have struggle mightily of late... actually since the show began, with the very relevance of what we called now, "old tech" and its lack of long-term growth...

Our hunt has taken us away from the Silicon Valley, where the focus is on more graphically-violent video games, or snazzy phones, or more lucrative customer retention software... into the port of Cleveland... or the plain state of Illinois... or the former home of Maytag... Newton, Iowa, where we are finding fabulous long-term growth companies that are solving the problems of mankind...  cleaner water, fewer nastier emissions, more efficient energy use... cheaper, more practical alternative engines... ways to combat famine and food wastage...

These companies - we call them "new tech" companies - deserve higher price-to-earnings multiples... we call them P/Es...  In other words, they deserve to sell at higher prices, relative to the earnings they produce, because they have amazing visible sales prospects for much bigger markets than the "old tech" companies.

People are focused on Dell (DELL)'s earnings tonight...  We don't care about DELL's earnings... they're a compiler of parts.  They wouldn't know what mankind was if they stepped on it.

In short, we want you to sacrifice your DELLs... your expensive "old tech" stocks... the semi's, the softwares, the networkers, the cell phones, the wide-area combos... to focus on, well, companies like our newest "new tech" company tonight...  a company with a fitting geographic moniker, and that company is...

Illinois Tool Works Inc. (ITW)!

This "new tech" is about solving mankind's big problems, and we think it deserves to trade at a much higher level than a Microsoft (MSFT), or an Intel (INTC), or an Analog Devices (ADI), or a Cisco (CSCO)... which have nowhere near the long-term visibility or growth of a company like ITW, which I regard as "Exhibit A" of the companies that deserve your attention... your homework... your listening to the conference calls... your purchase!... as these old-line companies get re-valued higher, at the expense of MSFT and INTC...

ITW is a classic "new tech" stock that's trading at just 13x earnings with a double-digit growth rate... You can find "old tech" stocks that have less visibility, and slower growth, that are trading at 18x these earnings.... This is the disparity, the anomaly, that we're addressing on Mad Money. It's the reason I say ITW is "new tech"... so people will consider that fact and pay more for those earnings of ITW than for a INTC.

Now, you can see that ITW is a mankind company, because the technology in its food equipment business and packaging business helps us more efficiently cook and preserve our foods at restaurants, hotels and stores... You see Cracker Barrel... you see Kraft (where Jim is holding up a plastic package for shredded cheese)... I see "Zip Pak"... okay... that's what I see. And you know this... "Zip Pak" is why you can save food.... (like a ZipLock zipper enclosure to keep food fresh)... We throw out a lot of food in this country. The "Zip Pak" is a long-term famine solver.

ITW has a growing arc welding business... I know, it doesn't sound compelling... It contributes to improving the world's infrastructure. We know that's hurting. They make better strapping to move materials safely and securely throughout the world... which has led to a doubling of international business in three short years, making the company a faster grower, a ROW-er, rather than a slow-boat domestic... And a specialty power business... It addresses our energy. This is a company that knows how to serve man.

Just this month, the company introduced the next generation of resealable packages... So you know what we're going to call ITW?... ITW is a mankind company in the theme of Donny Deutsch... You can call it that, but we have bigger prospects. You know what we think? I don't like the company, as a company just because it serves man... I like it as a company, because it's levered to long-lasting cycles, giving it years of earnings visibility and high growth.

I like ITW, because it's using technology... According to the Wall Street Journal, ITW was ranked highest in patents issued in the industrial components and fixtures sector to meet long-term demands and, thus, make a lot of money. As it happens, ITW, along with all the other "new tech" companies, are making their money by helping to solve humanities greatest problems... but we like them because there's money in it, not because they're great humanitarians, or (because) Mad Money is populated with humanitarians... We're populated with people who want to make money.

That's why I like ITW as a "new tech" company.

Let me give you another reason on price... a terrific reason on price to like it right now, pure and simple...

You see, ITW is down. It's just a few points off its low... It's off more than 12% from its high... Unlike Emerson Electric (EMR) or an Eaton Corp. (ETN)... and it's usually in that cohort... and that's because it's involved in a bidding war with another Cramer-fave, called Manitowoc  (MTW), a crane company, which has an ice-making division, for Enodis... that's a commercial food equipment company that they both want. MTW bid first, then ITW placed a higher bid, then MTW went even higher...

I've got to tell you, I love these situations, because both the bidders get knocked down... each one gets knocked down equally. Only one will buy Enodis, so both stocks will rally when the deal happens. I've seen this happen time and time again near the end of the bidding... This is Cramer's old hedge fund head trying to make you money, okay... The buyer wins, because the cost is quantified. The loser wins, because the relentless pressure on its stock vanishes. I call it "heads", ITW wins... "tails", it wins too...