After this segment, you
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. . . .
.
JJC: After
Apple (AAPL)...
after
Texas Instruments (TXN)...
after
SanDisk Corp. (SNDK)...
and after
American Express (AXP)
all disappointed last
night... I think everybody
was expecting the market
to get crushed today...
People were crying... They
were crying in their
InBev, after staring at a
slew of atrocious earnings
through the lens of a
grizzly market, nearly
everyone thought there
would be some serious
bloodletting today...
And that didn't happen...
The sky didn't fall...
Stocks are up... The
market is fine...
Those who took council of
their fears, will be
better off being camp
counselors... No offense
by it... my daughter is a
terrific one... And nobody
knows why chicken little
blew it again...
Nobody, except por moi...
Maybe the market will sue
Henny Penny, the way bank
analyst, Dick Bove, got
sued by that bank that's
drowning in the
Atlantic... excuse me,
Bank Atlantic...
Now, I may not be able to
tie my shoes, or tie my
tie without help... I may
tend to forget where I
live, pulling into the
wrong driveway
sometimes... or just miss
two old ladies backing out
as I did last week because
I was focusing on natural
gas... and I might be the
kind of guy who breaks the
smoke detector in half...
Last night I was trying to
replace the battery,
causing the fire
department to come to my
house at 10:30... I don't
know my gluteus maximus
from my elbow... And I am
totally and completely
confused, if not baffled,
by Shinola's relationship
to excrement... But by
God, I know stocks...
And I know why this market
went up... You see, I'm
completely insane and that
let's me ignore the
bearish story created by
earnings, which frankly
was a tale told by an
idiot full of sound and
fury signifying nothing
and proving definitively
only, that I took and
passed that falter course
in college...
That's right, Sandisk
doesn't matter... Apple
didn't matter... Steve
Jobs' health didn't
matter... Texas
Instruments doesn't
matter... American Express
didn't matter... I think
this market was up because
of simple arithmetic...
You didn't notice because
you were too focused on
earnings and fears, and
yes, the desire, the human
desire to panic... But I
think the thing that is
controlling this market
other than housing and
financials, what's been
controlling it all year,
in fact... is oil and
gas... They have come
down, and down hard... Oil
to $128 a barrel... I
think it's going under
$120, perhaps to $110...
And natural gas, which was
at $13, ticked down to $10
and change at one point
hitting $9... Now, oil and
gas have hurt the
airlines, the chemical
companies, the
industrials, the autos,
you name it...
And, it also crushed the
consumer products
companies like
Kimberly-Clark Corp. (KMB)
and
Colgate-Palmolive Co. (CL),
that spent so much money
on plastics that are made
of oil... Don't forget
that Depends is made with
oil... And this
63-year-old is well aware
of the polys that make up
these and diapers... Polly
want a diaper... In short,
right now, oil is all that
matters...
When I was a sales person
on the road, knocking on
doors to open up accounts,
I used to call in from a
pay phone, no less, and
ask about a stock or two
to get a feel for the
day... Now, I would just
ask about oil, oil is the
key to this market, and I
would know exactly what's
happening in a flash...
Understanding the rest, I
say, is as easy as pie,
and much easier than pi...
Couldn't resist...
The last time oil was at
$126 the S&P 500 was at
$1403, and we're using the
S&P, not the DOW, because
it is much more
representative of the
whole market, 500
stocks... The last time
natural gas was at $9 and
change, the S&P was at
$1322, just do the
division... The last time
oil was this cheap, the
S&P 500 was 9.8% higher
than it is right now...
The last time natural gas
was this cheap, the S&P
500 was 3.5% higher than
it is now... Take the
average of the two, and
the S&P 500 is 6.7% too
low... Then there's the
question of the
trajectory... When oil was
headed was it $126, headed
for $148, just under the
$150 suing that I called,
that was a much more
bearish situation than the
one where it is now, where
oil has fallen from $148
to $128... Natural gas
going from $10 to $13,
bad... Natural gas going
from $13 to $10,
beautiful... Vicious cycle
up, now, virtuous circle
down... In my view that's
the simple case for why
stocks, all of them,
except for the oil and gas
names, which only make up
13% of the S&P500 should
go higher... And it's a
powerful one...
Let's throw in the fact
that the systemic risk has
been pretty much taken out
of banking system,
courtesy of the
treasuries'
Fannie Mae (FNM)
and
Freddie Mac (FRE)
protection, and because we
now have fortress banks,
all of which were down
momentarily and then
soared today as the charge
offs the banks have taken
look to be greater than
the decline in house
prices... And I think you
have the makings, yep, the
makings of a pretty darn
good decent bull run from
here... Here we get two
camps at the Wall Street
fashion show... There's
the group of investors who
take a bottoms up
approach, looking at the
earnings of particular
companies... They see that
oil have come down and
know that the price you
pay at the pump is coming
down too... When oil was
at $148, gas was at $4.11,
with oil at $128, I'm
predicting gas to be at
$3.50... And $3.50 in a
heartbeat... You just
saved $.50 a gallon...
You're going to feel
better... That should mean
that the retailers and the
restaurants, both groups
that had also been hurt by
house price depreciation,
would become less of a
problem... Restaurants are
back in style, because
they do better as gas
prices go lower, so do
department stores... It
also makes you more likely
to pay off you home equity
loan, which is the last
big black hole in finance,
and the one that we're
seeing plugged by some of
the big banks... Then
there's the second camp...
This is the camp that
takes the big picture
macro approach and
believes lower oil prices
signal a slowdown...
They're likely selling the
commodity names, we saw
that in force today and
buying defensive names...
I mean, that's why we like
the
CR Bard Inc. (BCR),
up 2.5% today...
Becton Dickinson & Co. (BDX)
up 1.8%... That's why
every biotech keeps
soaring and will continue
to do so...
Kimberly-Clark Corp. (KMB)
had a terrible quarter, is
up today, because its
costs are practically all
oil... It's the kind of
defensive stock the big
money guys generally like
during a slow down...
Colgate-Palmolive Co. (CL),
Clorox Co. (CLX),
I could go on and on...
The math, no, no... It's
simpler than that... The
arithmetic of oil and gas
and the decline in oil and
gas, it's irrefutable...
We are 6.5% too low as of
this evening, and it says
the market is heading
that... It's heading up
6.5%... If you can count,
you know that the
fundamental forces in
control of the performance
of numerous sectors, oil
and gas prices are pushing
stocks up, not down... The
numbers tell the story...
They may not be in the
headlines, like
Apple (AAPL)'s
disappointing guidance and
worries about Steve Jobs'
health, but I believe they
do drive the market... And
right now, they're driving
it higher...
. . . .
.
The Bottom Line!:
I need you to stop panicking... I
need you to stop... No one has ever made
a dime panicking... I need you to stop
reacting only to the earnings... I need
you to look at the bigger picture... The
prices of oil and gas, and the newfound
health of banks... And you'll know why,
even though we all thought we did, we
didn't get clobbered today, and why
we're heading higher... The S&P 500 was
at 1403 when oil was last at around $126
and change, and 1322 when natural gas
was last around $9 and change... I think
the S&P 500 will go higher, given the
prices of oil and natural gas... I guess
what I'm saying is this market is a buy.
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. . . .
.
JJC: Now that
the commodity stocks being
trashed in the recession
stocks seems to be
especially in vogue
because many of the
players in the Wall Street
fashion show that goes on
every day, may see the
decline in oil as a sign
that our economy is
limping... limping ever
slower... I've got what I
see as a possible
recession-proof turn
around play with minimal
downside, maximum
upside...
It could be just what you
need in your portfolio, a
stock that I've hated for
a long time...
And the stock is
Campbell Soup Co. (CPB),
Campbell's Pork and Beans,
that's what CPB stands
for...
This company, CPB, has
been a serial
underperformer... well
actually, more of a soup
underperformer, if you're
into Kellogg jokes... This
is a company that missed
four straight quarters
before finally
preannouncing some good
news recently... They
guided to the high end on
July 2nd, but the market
was bad and everybody
ignored it... Yeah, this
company has been M'm, M'm
bad...
But I think it's looking
better now that grain
prices have come down and
even better in light of
the possible decline in
the cost of food, plus the
potential end of the
ridiculous ethanol mandate
after the election...
General Mills Inc. (GIS)
is at a 52-week high...
Kellogg Co. (K)
has been ripping, and it's
just 4 points below its
high....
But CPB's stock, a stock
that, I have to tell you,
has barely budged despite
the good news, is still
very cheap... And it could
get flooded with
institutional money,
sending the stock much
higher...
CPB has been a really poor
investment over the last
10 years... This stock is
down almost 35% from
$54.19 a decade ago to $35
and change today...
Frankly, it would have
been much better had you
just bought some Warhol
Campbell's soups... And
let me throw in some
Marilyn shot reds for real
pop art over pop tart
competition... All
right... I thought I saw
pictures of me...
While I have liked many a
food stock, especially
Heinz (HNZ)
and indeed
General Mills Inc. (GIS),
I have systematically
trashed CPB...
But now I am changing my
mind and my tune and
getting right behind it
because the company is
turning things around...
Its latest woes, higher
input costs and tough
competition from the bad
guys at Progresso, have
apparently faded... New
products, we've got new
products for the first
time in a long time...
We've got Select Harvest,
light soups, that's a
Progresso killer, along
with record high
investment and
marketing...
Price increases... CPB
raised prices in soups by
5%, with another possible
increase by the end of the
summer, they hadn't taken
that before... How about
international expansion
into China and Russia?...
These all make me think
CPB has taken its lumps
and they finally get its
groove back... CPB also
got a good rating from
Weight Watchers, which
those of us in the TV biz
know as the Nielsens of
obesity... This CPB has
been a consistent buyer of
its own stock, even if
that stock spent the last
decade in stasis, or going
lower... There were 448
million shares of CPB in
1998... Now there are just
378 million shares and it
currently has a $1.2
billion buy back... This
is not like a small cap
company... That buyback
represents about 9.2% of
the company's market
cap... I like big buybacks
and I cannot lie...
Remember, that is the
Sir-Mix-A-Lot corollary
number 1 and they don't
get a lot bigger than
CPB's buyback...
Plus, I think the company
could follow in the
footsteps of
Anheuser-Busch (BUD),
and get taken over by a
European player taking
advantage of the weak
dollar to buy CPB on the
cheap... Think about these
numbers... This company's
current market cap is $13
billion... Two years ago
it was $14.7 billion...
But when you change
dollars for Euros, the
company has come down a
huge amount from $11.5
billion Euros two years
ago, to only $8.2 billion
Euros now... That's too
cheap for the other
international, for the
Nestles for the
Unilevers (UL),
I mean, come on, they're
looking at it and they're
saying, wow that thing has
really come down... A
European buyer could come
and buy CPB for a fraction
of what it was just two
years ago... Almost 25%
less...
Throw in the fact that
stock is down almost 35%
over the last decade and
the price looks even
sweeter... Of course you
could see why I never
recommended it, it has
been a total dog... I
think that's over... A
name brand like CPB hasn't
been this cheap in years
and if an American
institution like Bud can
be snapped up, why not the
company behind Chicken
noodle and alphabet soup,
as well as Pepperidge
Farm, where lower grain
costs are helping, and of
course, Goldfish, which is
all that is served in the
Cramer household, besides
the lesser evil, Crinkle
fries... CPB, beans,
beans, good for your
heart, the more you eat
them, the CPB goes up.
. . . .
.
The Bottom Line!:Campbell Soup Co. (CPB)
has turned itself around and, with lower
grain prices and a recessionary
environment, I think the stock is ready
to run... Not to mention the fact that
it could be bought by a European company
for a song, a song like "That's why
Campbell's Soup is M'm M'm Good".
■
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Cramer's
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