Wednesday, 02/06/08
Posted 02/07/08,  12:31 am ET

(Scroll down to see Jim's comments below)

 
 
Today's date:  Wednesday, 02/06/08

  Dow Jones: 12,200     - 65
  NASDAQ:   2,278     - 30
  S&P 500:   1,326     - 10
 
 
 
 


On Two Retail
Stock Picks...
JJC:   VF Corp. (VFC) and Polo Ralph Lauren Corp. (RL)...  These are two different stories, but they're both up a lot...  VFC pre-announced twice, and then each time raised guidance... and they beat both guidances, so that stock makes a lot of sense to be up.  RL, on the other hand, was not a great quarter, but everybody was so negative about it, but it had no choice but to go up, simply because they made their number.  These are two very positive signs that the inventory in stores is not choking the stores...  Earlier, we talked about the idea that the retail numbers...  I just think there's a lot of negativity is baked in, which is why RL could go up, and why no one believes in VFC...  (Erin:  And you'd still buy them, even with 5% and 10% gains respectively?)...  JJC:   Well, RL I think, ahead of the big launch with J. C. Penney (JCP) and the joint program, I like.  VFC is, frankly, still very cheap.  Obviously, it was at $73 yesterday, so any sort of profit taking is sort of a given.

.  .  .  .  . 

On Clorox Co. (CLX)...
JJC:   This was a brutal downgrade... and you know, a lot of was Burt's Bees... that Burt's Bees article in the New York Times, where it looks like Burt didn't do so hot... but it looks like CLX didn't do so hot.  This was a very negative piece by Lehman, basically saying management doesn't have any credibility here.  They have not delivered and you should sell the stock.  Given the fact that a Colgate (CL) was pretty much at a 52-week high...  Avon (AVP) was doing well...  Procter (PG) is hanging in there...  This was truly a negative piece and it worked.  The impact of this sell was extraordinary, and I don't know how the company comes back from it...   It was very well-articulated... This is not like the Disney (DIS) sell (rating) where, obviously, the company blew them away...  I have to tell you, this is a rising tide that's lifting all boats, except for this leaky dinghy...
  

.  .  .  .  . 

On Walt Disney Co. (DIS)...
JJC:   Igor said something fabulous on that call.  He said it's perfect...  Right now, the economy's weak in our country, so people don't have enough money to go overseas...  and the dollar's weak, so they're coming here...   Now, the analyst at Citigroup got this totally, unequivocably wrong... thought that theme parks were weak.  Theme parks were up year over year.  This was a great call last night... I urge people to go listen to the call, if they want to understand a great American company and how it makes its money.  How about this?... It was a good quarter, and the next quarter will probably be good too.  And it's not just because it's theme parks...  It's High School Musical, it's Hannah Montana... 

.  .  .  .  . 

 

 



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Stock Snapshots - Includes all stocks mentioned above

 

 

 

Jim
Cramer's
rating on
this stock

STOCK
SYMBOL

Closing
price
that
day

Opening
price
next
day

Full Company Name/Comments
(see comments above for each)

VFC

77.47

76.89

VF Corp. (VFC)

RL

63.19

62.02

Polo Ralph Lauren Corp. (RL)

CLX

57.91

57.71

Clorox Co. (CLX)

DIS

31.50

31.26

Walt Disney Co. (DIS)

   
 

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Back up the truck - indicated by Jim, when he says the stock is so good, that he would do a 'mon-back' on the stock... In other words, this is the sound someone would say to a truck driver, "Come on back... " as he is "backing up the truck" to load up on his cargo.  Translation for buying stocks:  This recommendation by Jim indicates that, after you do your own homework on the stock, you should feel comfortable loading up on it, as it is in a good position to be bought at this point.

Stumped. - Of the 2,000+ stocks that Jim Cramer has in his head, for which he has an informed opinion, he sometimes comes across a caller with a stock he does not know well enough to opine on...  He then indicates he is stumped and will have to come back to it, after he does some homework of his own on the stock.  This usually occurs during the Lightning Round, when Jim does not know in advance who is calling, or what their stock question is about.
 

 
Definitions of key phrases used by Jim, known as "Cramerisms":

Definition:   'Pull the trigger' is Jim's phrase for making the decision at that point to trade - either to 'buy' or to 'sell' (although he usually uses the phrase for buying), as if to say you should feel comfortable enough to make the final decision without looking back...

Definition:   'Ring the Register' is Jim's phrase for selling a stock, and making it a final sale, that you should not look back on.  Put it behind you.

Definition:  'Let It Come In' indicates how you may wait for it to pull back, or have the stock price come down briefly, as your chance (after letting it come in) to buy the rest of your position (i.e., total number of shares you own in that stock).

Definition:  'backing it up' or 'doing a 'mon-back' is Jim's phrase for the metaphor of backing up a truck to load up on a stock by buying it.  'Mon-back is short for the imaginary worker saying, 'Come on back...' as the truck is backing up to receive its load... Notice that we use the little truck icon to indicate where Jim has mentioned this.  Translation for buying stocks:  This recommendation by Jim indicates that, after you do your own homework on the stock, you should feel comfortable loading up on it, as it is in a good position to be bought at this point.
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