Opening Segment #2:

'CEO Interview'

Interview with
James Hagedorn, CEO
Scotts Miracle-Gro

Tuesday, May 12, 2009

Jim's
rating on
this stock

STOCK
SYMBOL

Closing
price that
day

Full Company Name

SMG

32.54

Scotts Miracle-Gro Co. (SMG)


Jim:      Two weeks ago, SMG, the world's largest supplier and marketer of consumer products for lawn and garden care, reported a better-than-expected quarter... At least, it looked like it... only to have its stock get hit with a 10% haircut... because management only guided its full-year earnings forecast to the upper half of its previous range, rather than raising that forecast altogether. It didn't matter that management was incredibly bullish on the conference call... Investors just saw the conservative guidance and sold the stock hand over fist.

I thought the market made a big mistake frankly... and that this mistake has given you an opportunity to buy
Scotts Miracle-Gro Co. (SMG) at a bargain-basement discount price.

I recommended the stock for speculation... remember, we do the "Speculation Friday"... That was on May 1st... three days after it reported, based on the fact that I thought it had gotten way too cheap. But it's gotten even cheaper since then; it's down another 1.2%... I know, pretty much of a "rounding error" but I like them up, not down.

At $32.54, the stock is trading down more than 5 points below where it was before the quarter...

Maybe I made a mistake. I believe SMG is still on sale. Oh, and by the way, despite the market's bias for momentum stocks, it's my job as your investing coach to remind you of something kind of unbelievable... up stocks do get cheaper when they go down...

With my housing bottom call coming on June 30th - just a month and a half away - and that's where I believe the majority of major regions, where all the people live, will be bottoming... I believe a company like Scott's, which lets people spruce up their lawns and gardens... something you do when you're trying to sell your home or when you get a new one, will only become more and more attractive...

In 2008, three-quarters of the company's sales came from its consumer segment, as opposed to its professional lawn service and outdoor living components, or its actual big agriculture business...

So it's all the consumer segment... 28% of its sales came from
Home Depot (HD*). 18% came from Lowe's (LOW)... two retailers that I very much believe in, as housing bottom plays... I own Home Depot for ActionAlertsPlus.com, my charitable trust...

At the same time, this year, we also have 7 million more households in America, saying they are going to garden, growing their own fruits, vegetables, berries and herbs... This has always happened in tougher times... That's a big increase over 2008... It's got to be a trend that benefits SMG...

I'm wondering if management was just being conservative with its guidance... especially when you consider the bullish tone of their conference call... you know I like to be on these calls... But it's been two weeks, and the stock hasn't recovered from the beating it took when it reported...

It feels like people are starting to use Scotts Miracle Grow stock certificates for fertilizer...

So, in order to get some clarity, let's hear from James Hagedorn ... He's the chairman and CEO of SMG...

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Continued below...  

 

Market Results today:

Dow:  + 50

Nasdaq:  - 15

S&P 500:  - 1

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Tuesday, May 12, 2009
(Cont'd from above)...

Jim (cont'd):   


Jim:     Mr. Hagedorn, welcome to Mad Money...

James:    It's gardening time...

Jim:    Alright, let's get right to it... The call was bullish in tone. The analysts did not like it. Well, they all... they trimmed estimates... that's my way of describing that they didn't like it. Was the trimming of the estimates implied in the call, because I didn't hear it?...

James:    I think that they were expecting us to be calling the number up, out of the range...

Jim:    Guiding up?...

James:    Yeah, but it's just too early in the season for us to do that... The business is going great... the consumer business is on fire... both here and in Europe... and everything else is under control... so the business is really good... consumers are going like crazy... the retailers are using our brands to bring people into the stores, so business is good, but we're just not ready to call the numbers up...

Jim:    Okay... When I watch TV, and I watch a lot of sports, I see Lowe's ads... you know, that's a big customer of yours... and I see them advertising Miracle Gro... Now, I don't want to oversimplify, because I know that, to pick a stock, is more than just looking at an ad... But it does seem like, at least in Lowe's case, they are saying, come garden, and it's Scotts Miracle Gro... That clearly has to benefit a company like Scotts, doesn't it?...

James:    You know, our business is, sort of, doing record sales right now... POS... our sales for May... to two retailers, our shipments for May are probably up 45%...

Jim:    That's unbelievable!...

James:    POS (i.e., point-of-sales), last weekend, was up over 25%, year on year... That's the biggest weekend of the year... and the retailers are using our brands to bring people in... because, if they're not buying cabinetry and appliances, they can come in and, for like 10 bucks, they can beautify their garden and their yard...

Jim:    I think the market makes mistakes periodically... I think this is one. Now, people say... now, wait a second... they put in a price increase, and the Dole and Chiquita... this is the professional side... bought ahead of the price increase, and are now waiting for prices to come down. Now, given what you just told me, I don't know why I should presume that they're going to be right in waiting for prices to come down...

James:    Prices are coming down on the Pro side...

Jim:    So maybe they're right to hold back?...

James:    Yeah, but over the period of a year, I think that... we run our professional business from Holland... and so our international business... the consumer business will be ahead... the Pro side will a little behind... But, at the end of the year, that business will be on their budget...

Jim:    Okay, but it's important to point out that the professional business... if I spent this whole segment talking about that... that would be a grave misunderstanding of how much their business is to you...

James:    No, the core of our business... let's call it $250 million... The core of our business - the $2.5 billion of it - is consumer.

Jim:    Okay, good. Now, the dollar's been weak of late. The analysts are all saying that, because of the weak dollar, things aren't working in international... I presume that, when the dollar's...

James:    It doesn't mean that it's not working international... it just means that the profit from international is probably costing us 5%...

Jim:    The translation... Okay, but that can change as the dollar gets weak...

James:    The businesses are strong, okay... The consumer business in the U.K.... the consumer business... up like 40%... like 10% in France, up 30% in Germany... and our U.S. business is up like... point of sale, like 15%...

Jim:    Are people worried you might do an equity offering, because you've been deleveraging your balance sheet, because I don't think you need to do one...

James:    We'd like to delever our balance sheet. You know, we're about four times right now, and we'd like to get that down lower...

Jim:    You can do that with cash flow...

James:    No, we have excellent cash flow, so we're looking this year at like $170 million of free cash, so we delever pretty quickly over time...

Jim:    Yeah, that's terrific.

James:    Now, another thing that they talk about... now maybe that's because I just spent $900 on my outdoor furniture, therefore helping your bottom line, is that they're all worried about Smith and Hawkin, which I think is a great brand name, and makes high-quality products... but they're saying this is not helping you. Smith and Hawkin is a pretty good brand, isn't it?

James:    It is a good brand, and it is definitely not helping us. $5000 teak furniture sets, right... in this market...

Jim:    That's why you knocked off a couple of dollars... you thought I paid full price... is that what you're thinking?...

James:    We're talking 10-20 cents a share is what Smith and Hawkin is costing us... We're looking at our alternatives for it... It's not acceptable, that kind of loss...

Jim:    So you're looking at it... and you're addressing it... you're not just saying you're just going to ride it out...

James:    No, no... we're going to deal with it. But the brand is a really good brand...

Jim:    Right!

James:    ... and I think we've got ideas for how to use the brand.

Jim:    Is it the stores? Because I know... like, I was in the store in Georgetown this weekend... You know, it's a little off the main drag from M... and I was thinking, you know, the store was not crowded...

James:    ...sales are getting better and better... This month, POS is up... almost all the stores are positive comp (compared to last year)... for the month... so the stores... almost all the stores are profitable. It's basically... they're just not big enough... call it less than 60 stores...

Jim:    Right...

James:    When you've got a headquarters unit... by the time you're done adding, it's a negative number...

Jim:    But, I mean, look, if we had to be drastic, and close the stores, the stock would go higher...

James:    Yes, sir...

Jim:    Alright, well look... I think the market's wrong... You only further my belief that the market's wrong... particularly because of the new data you've given us today...

▼   ▼   ▼   ▼   ▼

The Bottom Line!:      Jim Hagedorn from Scotts... Scotts Miracle-Gro Co. (SMG)... Let's not fool around... This stock, I think, is going much higher.

 


[verbatim recap]

[end of segment]


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