Opening Segment #2:

'Turnaround Strategy'

CEO Interview with
Charles Bunch, CEO
PPG Industries

Thursday, June 11, 2009

Jim's
rating on
this stock

STOCK
SYMBOL

Closing
price that
day

Full Company Name

PPG*

45.45

PPG Industries Inc. (PPG*)


*Note:  PPG is a key holding in Jim Cramer's Charitable Trust Portfolio, which you can see
here>

Jim:      When the economy eventually recovers you do not want it to take you by surprise… or you will miss the corresponding move in the stock market… that is why it is important to start buying, some stocks that will do well when the worlds economies are restored to health… not when you see the signs of that recovery, but right now… especially since the stock market tends to forecast about 6 months into the future… meaning stocks will go up in advance of any rebound… before you can even be sure that it is happening… but you have to be careful… you want a stock that can hold its own if the recession lasts longer than expected… and preferably one that will pay you to wait… that is a stock like PPG Industries Inc. (PPG*)… a name that I like so much, I own it for my charitable trust, ActionAlertsPlus.com.

This maker of chemicals, and specialty chemicals, and coatings… the old Pittsburgh Plate Glass… has moved away from its old auto dependent business… and now is exposed to about just every end market that you can think of… pane glass, industrial, consumer products, and my most exciting division… a new fast growing optical business… one that you can in and out on, and they change color, aren’t they cool… I got some at Costco… PPG has a notoriously big and Marathon Man like dividend, that yields 4.6%… a dividend that has increased for everyone of its last 37 years, pretty amazing… so you are getting paid handsomely to wait for rebound… it has also bought back 40% of its shares, outstanding since ’84... now, I dislike buy backs at high prices that just do not work… but PPG’s buy backs are the model of what you want to see in a company that is repurchasing its own stock… unlike so many other companies, it bought low and not just high.

About two thirds of PPG’s revenues now come from coatings… where it makes substances that protect and decorate everything from living room walls to military vehicles… this is a great business because it is proprietary… so PPG has a lot of pricing power… it also has a sticky consumer base… if not a sticky product at least until it dries… the customers stick because PPG works closely with the companies that buy its coatings to cater to their specific needs… the other third of PPG’s sales come from specialty materials, commodity chemicals, glass and optical… the last one having the highest operating margins and strongest growth.

PPG has intentionally been boosting its coatings business, while moving away from more capital intensive businesses… the stuff that takes larger facilities and more machinery… $4B in acquisitions over the last 3 years… including buying SigmaKalon, a European maker of high quality coatings and paints used to decorate architecture and protect ships at sea… as well as all kinds of other structures, like pipelines and bridges… even though the chemical business is thought to be very cyclical… meaning that it lives or dies with the strength or weakness of the economy… PPG actually managed to remain steadily profitable over the last decade…I think that PPG has what we want in a rebound play…. its more proprietary coatings and optical business will keep it afloat if the recession lingers… big dividend pays us to wait… when the recovery comes, you will bet it will do wonders for PPG’s earnings… but do not take it from me… lets hear from Charles Bunch, the CEO and Chairman of PPG…

 

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Market Results today:

Dow:  + 32

Nasdaq:  + 9

S&P 500:  + 6

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Jim's Charitable Trust Alert -
Just happened:

   
* Just BOUGHT new bank stock:  Bank of America! *  
  see all Jim's latest holdings here> 

Thursday, June 11, 2009
(Cont'd from above)...

Jim (cont'd):   


Jim:       Mr. Bunch welcome to Mad Money...

Charles:      Thank you, Jim. It is great to be here.

Jim:       Terrific that you are the show, I have to tell you in the ’80’s and ’90’s when I saw the economy turning down I used to buy puts, or short PPG… and the reason that I did it was that I knew that you were just a play on automobiles… that is what you did. Could you please describe the transformation of PPG from say 1990 to where it is now?

Charles:      Well, we have moved our company, or transformed it, from I would say almost a third of our sales 20 years ago that were tied to the automotive OEM industry, to now, today, less than… excuse me, 15% of our sales are to the automotive OEMP. And in that we have now sold off last year our automotive glass business, in the third quarter of last year. And so our remaining exposure is in coatings, automotive OEM coatings, and we sell around the world to all of the manufacturers. So we are not overly dependent on any one geographic region, or manufacturer.

Jim:       Now, there was a time that I felt that if we had a slowdown of the kind of precipitous way that we had… that you would lose money? That is not happening is it?

Charles:      No, right now with our coatings exposure we are profitable, solidly profitable in our segments with the exception of our glass segment. But right now, as a corporation in the fourth quarter, and the first quarter, I think that you saw some of the resiliency that we have talked about in the new PPG. And our reliance on coatings and optical.

Jim:       Mr. Bunch, one of the things that I have asked a lot of industrial people is, have you seen any uptick at all? Now Air Products said that they had. Most of the companies that I have had on, have said listen May was not any good to be honest, and June is not any good. Now, I thought that you saw a volume pick up in March according to your call, is that continuing?

Charles:      Yes, we are starting to see some positive volume in our Asian businesses. Now, this is not a full story, it is a mix between induce markets and countries in Asia. But we are starting to see some improvement, which has continued here in the second quarter. Specifically in our largest market in Asia and that is China.

Jim:       But, Asia only represents right now about 10% of your revenues?

Charles:      A little over 15% now, Jim. It has been growing nicely.

Jim:       Now, there is a business that to me does not sound like PPG at all. But I think the new PPG is a little bit implamatic. Your optical business, I think that it is exciting. I think that it is fast growing. Tell us about it.

Charles:      This is our transitions optical business. This is a home grown organic business, we developed with our proprietary technology. It is foto-chromic lens technology for plastic lenses. We have grown this business from nothing to almost a billion dollars in sales. We have now, we are now selling almost 20% of every prescription lens in the United States is now our proprietary transition product. And we think that we have plenty of room to grow here in North America and around the world. So it is certainly a growth opportunity, great margins, and we think that it is going to be a good story going forward on a global basis.

Jim:       Alright, now the old days when you were a pure glass manufacturer, natural gas a huge component. Natural gas in the $3 range, how important is that as a swing concept to you, because it was at $13 literally last year at this time, and now it is at $3 and change. Are you locking in, how important is it as a earnings metric for you?

Charles:      It is very helpful. Natural gas is largest single raw material, we use it mainly for energy production. This run down to below $4 at MCF has been very helpful. However, we have had a history of hedging our natural gas buys. Typically we have a third to 50% hedged, so we are benefiting this year. Not completely because we still have some hedges at some lower prices. But it is helping us this year. And it will help us in 2010 and beyond. Especially in our energy intensive businesses, in glass and commodity chemicals.

Jim:       Chuck Bunch, Chairman and CEO of
PPG Industries Inc. (PPG*), thank you so much for coming on the show.

Charles:      Thank you, Jim.

▼   ▼   ▼   ▼   ▼

The Bottom Line!:      Okay, now you see what I am talking about… you need a stock that has a good yield… this is an accidentally high yielder because the stock has come down… a safe yield… good earnings power… because when the economy turns people are not going to want to own the drugs and the foods… they are going to want to buy PPG Industries Inc. (PPG*)… this is one that I buy myself for my trust… I am telling you… buy, buy, buy… if you can get this under $45, I think you are going to be very happy.

 

[verbatim recap]

[end of segment]


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