Opening Segment #2:

'Force of Nature?'

CEO Interview with
Marc Benioff, CEO
Salesforce.com

Monday, June 15, 2009

Jim's
rating on
this stock

STOCK
SYMBOL

Closing
price that
day

Full Company Name

CRM

40.63

Salesforce.com (CRM)


Jim:      The last time that we heard from Marc Benioff… the fabulous CEO of Salesforce.com, I am telling you that this guy is the real deal… that is CRM for all of you home gamers, was on November 21st, on those horrible days when our economy was still stuck in the garden variety depression… back then CRM was trading at $22.32, after it reported a really strong quarter… now it is up to $40.63, that is an 82% increase.. it managed to maintain its turbo charged growth status back then… but oh boy, now everybody is scared… Salesforce.com and its software, its services businesses, where companies subscribe to get their enterprise software over the internet… well, it looks like it is being hurt by the big picture economic problems… that CRM has seemed to elude in the past.

The companies last quarter was, well lets call it what the analysts call it, pretty challenging… with bookings growth of just 10% for the quarter… below the streets expectations for growth between in the 15% to 20% range… and now the analysts are really scared that bookings are slowing… CRM also cut its 2010 fiscal revenue growth guidance by 4%… cause of the problems, on the conference call, which by the way was incredibly upbeat… but the conference call, Marc Benioff did say that the customers were delaying their purchase decisions… fewer existing small, medium sized businesses are adding subscribers… or upgrading service levels in order to control expenses… and it also got hit with smaller than average initial deployment sizes than in the past.

But you know what, on the other hand… and this could be more important… Salesforce.com is the leader in what is becoming one of the hottest areas in technology… cloud computing, the kind of term that I actually hate in tech stocks… because it seems designed to cloud your understanding… and obscure a lot more than it reveals… but cloud computing is a tech term that refers to whenever you run software over the internet.. but it has become a much bigger deal, now that we have the technology to run entire operating systems off of the web… making cloud computing much more cost effective than investing in traditional networking hardware and software.. this is what you buy when we have a slowdown .

Salesforce.com hosts its software and lets its subscribers access it right over the internet… that is cloud computing… nothing atmospheric about it… CRM’s cloud computing platform now includes 110,000 custom built applications… double what it had the previous year… I think that that is amazing growth… it executed more than 13.5B transactions over the last quarter… and over the last four quarters CRM has added 16,000 net new customers… bringing its total customer community to 59,000... the company keeps posting contract wins against tech titans like Oracle, SAP, and Microsoft… it ended last quarter with $7.85 of cash per share… this thing is a bank.

Okay, I have been cautious about this stock for a long time.. every since it was at $54... with the resurgence in tech, the interest in cloud computing, and world class management makes me think that maybe Salesforce.com may be worth buying… if you think the economy is going to recover… especially because
the stocks price to earnings multiple for 2010, has at last almost come down to its growth rate… it has always been sky high vs. its growth rate… as I said, the analysts are up in arms with what we saw in the last quarter…
Salesforce.com (CRM) lowering rating to a hold by Citi… here is a sell by Goldman Sachs… but you know what, we have got to cut thru all of the nonsense… lets get a better idea of what is going on… lets talk to Marc Benioff, the great CEO of Salesforce.com…

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Continued below...  

 

Market Results today:

Dow:  - 187

Nasdaq:  - 42

S&P 500:  - 22

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Monday, June 15, 2009
(Cont'd from above)...

Jim (cont'd):   


Jim:       Mr. Benioff, welcome back to Mad Money.

Marc:     Hey Jim, thank you so much for having me.

Jim:       One thing that I want to just get right off of the table… you were the last to see the slowdown because your business is that strong… are you surprised, you know you have always been a non-hype artist… that you are still growing the business, despite the slowdown.

Marc:     We are growing the business, Jim. As you said, I think really clearly, we are the fastest growing software company in our class in the world today. And we will deliver over 17% growth this year. Against our peers that is pretty dramatic growth. And we know have almost 60,000 customers using our services. In our first quarter, with some of the numbers that you sited, we delivered over $300m in revenue, which was over 20% growth from the previous year. And we turned about a third of that revenue into cash or $100m, I think that you referenced, we have almost a billion dollars in cash now. As well as almost 90% growth on profitability. You know that we delivered over 300 basis points last year in profitability, and we are on track again to do that again this year.

Jim:       Marc, do you think that if you felt that there was any uptick in the economy, that the trends that we saw before the slowdown would just revert to the good news cycle?

Marc:     Well, I think that you know, a lot of the customer buying behavior in the enterprise, Jim, is linked surprisingly to the stock Marcet. I think in the fourth quarter, when you saw that big kind of uncertainty and tremendous declines, that really impacted enterprise buying. And we saw in the first quarter, customers starting to get their sea legs again. So that is why I am much more optimistic about the future, because customers are learning how to operate in this environment. I know as a CEO, I am.

Jim:       It is funny, because when I went over your outlook on the conference call, you were not as bullish as you just were… you really weren’t… you actually were talking about business trends being crimped… are you saying that even in the time since May 21st things have gotten better?

Marc:     Well, what we saw in the first quarter, Jim, is what we call our new business sales. They were slightly below last year. And compared to our peers, that was dramatically better than what they were seeing which was mostly 20% to 30% declines. And the reason why I think that is, is because still cloud computing has an ultimate position in enterprise buying. If you want to lower your costs, and you want to make it much easier for your IT department, it is better to go on cloud than on premise. So a lot of companies, whether they are small companies, medium companies, or even some of the largest companies in the world, as you know, have moved to our model. And we know have almost 60,000 of these customers. So when we see that economy start to increase, we will see those customers adding on their implementations. In the first quarter, we did not see that. And we are continuing to look for that. But while we do that, we are adding dramatically to that installed base. In fact, we added a record 3900 new customers in that first quarter.

Jim:       Marc, can you tell me why the others are unwilling to do it? I am trying to get an analogy from you… I was thinking that if you were a pure internet company, lets say in publishing… the other guys might be a publisher that has an internet division… and the internet division really cannibalize their print… would your model cannibalize an IBM or Microsoft? Is that why you have such a big advantage over them?

Marc:     Yes, Jim, that is exactly right. What we are taking on is the huge maintenance streams of Oracle, Microsoft and SAP, by offering companies, small, medium and large, basically a much lower cost model. A subscription model. And you know what, one of the great things about our model is as the economy has had its ebbs and flows, our customers have not been as impacted. Because they can evolve their subscription agreements with us. This is one of the advantages of our model, and this is why you saw that net customer number go up in the first quarter. And it is also why saw these dramatic declines in companies like SAP last quarter. And I think that this is why cloud computing is so well positioned going forward, Jim.

Jim:       I think that I have to emphasize to everybody, that everybody else is loosing share… that everybody else’s business is in decline… so before all of these analysts freaked out, they ought to recognize what the affirmative is… can you tell people what you are doing? I work for General Electric, CNBC works for General Electric, what the exciting thing you are doing with our company is?

Marc:     Well, we have tremendous success with General Electric. And, of course, General Electric has been traditionally standardized with on premise software like so many companies. But now some divisions, including GE Capital, or the division that you have with NBC Universal is standardized on Salesforce.com. So you are able to not only manage your sales operations and your sales force systems, but we are even looking at how we can place the ads directly from our servers onto the network using our new Force.com platform. And so, you have got a fantastic system there, and we are really excited to be working with General Electric.

Jim:       I also have to tell you, that as Chairman of TheStreet.com, we just brought in Salesforce.com… I like to disclose this stuff… because you have to understand why the heck I am excited about some company that other people are downgrading… because people bring in Salesforce.com to safe money and grow their business… and have accountability in a department, that when I use to work in had no accountability… am I right?

Marc:     The most important thing is customer success. The most important thing is that customer evangelism. And I know cause I have seen those emails when they get sent in your direction from NBC, or other groups in General Electric, you know really evangelizing the Salesforce.com services. And we really want to do more with companies like yours and others to take you into the cloud. While at the same time dramatically lowering your costs and risk of on premise software by moving to cloud computing. And we need to do that with not just 60,000 customers like we have today. But we need to get to 100,000 as fast as possible.

Jim:       Alright, Marc Benioff, Chairman and CEO of Salesforce.com, you are an evangelizer for a product that I have bitten onto and like… and so in full disclosure, you are doing a great job… thank you very much.

Marc:     Thank, Jim. Great seeing you.

▼   ▼   ▼   ▼   ▼

The Bottom Line!:      Look, I looked into this thing because of the stock… I then discovered that it is fabulous software… I did not discover that it is fabulous software and then discover the stock… I went the other way… this stock, this company has been on fire… but only relative to the other guys… if you think the economy is going to get better… if you think we are going to come out of this… the last guy who saw the slowdown is the first guy to see the come back… and that is Salesforce.com (CRM)… again, you have to believe in a comeback… cause otherwise you are not going to be able to make that kind of money… but CRM and Marc Benioff are the real deal.

 

[verbatim recap]

[end of segment]


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