[Beginning of Cramer's verbatim comments for this segment...]

Jim:        It is always important to pay attention when we hear from any CEO on this show… nobody knows the business better than the person who is running it… but some CEO’s, let’s just say that they are in a league of their own… and as predictors of what is going to happen to their companies, no one can touch them…. for lack of a better word, they are simply bankable… guys who have made us a lot of money in the past… who we would be fools not to pay attention to when it comes to the future… Marc Benioff, CEO of Salesforce.com (CRM)… is perhaps the most bankable CEO that I have ever had on this show… Salesforce, which pioneered the software as a service business, where companies subscribe to get their enterprise software over the internet… new model… is a turbo charged tech stock that still has, I believe, has plenty of juice… the last time we interviewed Marc was on August 20th… after salesforce.com had reported a truly blow out guide out quarter… the stock was at $46.18, it is up 22% since then… that is what bankable means.

I call that an incredible run… especially when you consider that a lot of tech stocks ran out of octane during that period… and I think that Salesforce has a terrific future ahead… I think that we are in the early inning… thanks to some of its new services… the company started a new platform called force.com that helps its business customers take advantage of cloud computing… stay tuned, you are going to find out what that really is… it is a huge new Marcet that involves the deployment, use and delivery of applications that run completely on the internet… thru outsourced network equipment… this saves customers time… saves them money… the platform gets applications delivered to their users faster… and where is the money made?… it means that Salesforce customers do not have to shell out the money for expensive servers of their own.

This new force.com platform will also be designed to work on all other cloud computing providers… like Amazon, Google… allowing these customers to build their own business applications on line… trust me, it saves a fortune… they are using only software delivered over the internet… basically if you are a business that wants to design an application that works on Google’s cloud computing network… then you subscribe to Salesforce.com’s platform, and they give you all the tools that you need… salesforce.com also making a push into customer service… CEO sees it as a $20b opportunity by 2013, I think that he is being conservative.. it is possible that ¾’s of all customer service applications could be based on software as a service.

The company announced a block buster deal with Cisco this morning… this is the first thing I saw this morning when I woke up… it is worth more than $1.91, that is what the stock jumped today… I think that Salesforce.com is in a great position… but I have struggled on many occasions to show you at home, what Salesforce.com really does besides make a lot of money… you know that I believe that it is important to know what you own… and in case what this company does sounds too complicated or technical to you… tonight we have got a great chance to see some of the services that Salesforce.com offers in action.. .with the companies fabulous, incredible bankable CEO.. now I have got to tell you, before we do this… he has got a new book called “Behind The Cloud”, comes out next week… how many books have Michael Dell, Eric Schmidt, Anthony Robbins, John Chambers, and Neil Young as an endorser?… hey, I say… Neil Young, I will buy that book alone on him.

Jim:    Marc Benioff , come on over here, I cannot even be formal with this guy… I just can’t… you have made too much money for our people… welcome back to Mad Money… and welcome in person...

Marc:    Thank you so much for having me, I really appreciate it.

Jim:     Now, let me just give the setup… I have said time and time again, cloud computing, internet, new model… I would tell you that unless you are a part of a enterprise like I am at CNBC… or at TheStreet.com where I am Chairman… I would not know what I am talking about… so tonight you are going to show us.

Marc:    Tonight we are going to show you how to make your business more successful. And really, in today’s economy, the number one way that you are going to do is by improving your sales. And the way that you are going to do that is to know who your contacts are, who your accounts are, and what deals you are working, how do you put it altogether. But for a lot of companies, managing that information, Jim, is extremely difficult. And that is why Salesforce.com (CRM) is so powerful. Because just by plugging in, by going to an Amazon or a Google or an eBay, type model right on the internet. We are able to do that. So let’s take a look.

Jim:     Okay, how do I use this? Walk me thru…

Marc:    Okay, I log in in the morning, and I see what sales reps are selling, which ones are not selling, which ones are productive, who are my top reps, what are my top deals, what competitors am I beating, which ones am I losing to. I can go right here and I can look at an account, for example, right here I have an account page for CNBC. I can say, okay here is my account for CNBC, I can see the detail, I can see where they are located. I just pulled in a Google map. I can see what deals I am working on for Google map. I can see what deals I am working on for CNBC. But not just that, now I have got a contact here for CNBC named Jim Cramer. I want information on him. I want to see his phone number, his address. I want to see what deals he is in, because I want to talk to him, work with him, so that I can make that deal happen. Because in this world that we are in now, knowing your data, knowing your deals, that is the difference between failure and success. So this is a key part of our business.

Jim:     So who is seeing this? Just the CEO? Who else can see this?

Marc:    You set that up. It is called a sharing model, and a sharing model means that, well, what is secure is secure. What is open is open, what is public is public, what is closed is closed. So if the CEO can see everything, but maybe the sales rep can only see what is appropriate for them.

Jim:     And where is this resting? Where am I seeing this? On my PC? Does everybody have it in the PC? Is it in the PC? Or is it on a machine that I do not have to carry around?

Marc:    Here it is on your PC. It could be on your iPhone. It could be on your Blackberry. It could be on whatever you use. We do not care. Because …

Jim:     You are agnostic about the flatware?

Marc:    We do not care. Look, whatever you use, we are going to get it to you, because that is the key. And whatever language you are in. Whatever currency. That is the way that the system is working. And you can see, it looks like Amazon, because we borrowed their model.

Jim:     Well, everybody is comfortable with their model.

Marc:    Yeah, you just log on and you are able to pull the information. Look, here we are in sales. We jump over to customer service. Now, with customer service I want to know what people are saying about us as a company. On Twitter, on Facebook, on Google, what my partners are saying. If there are problems in my accounts. If my customers are having issues. So now I am jumping in again. The same data base, I am going in grabbing the data, now I have a mesh between the sales information and the customer service information. The deals that I am doing and how my customers are. Are they successful? Or are they not successful?

Jim:     Alright, so say I am a sales person and I have not made a call all day. You would spot that, right?

Marc:    Right away. You are going to see that. In that first dashboard that we saw, the activity rating. He or she, did they send email? Did they make phone calls? Are they on the website?

Jim:     At Goldman what we used to do, literally what I used to do was I wrote it down by hand and showed it to my boss at the end of the day that I made 30 calls. To John Doe, Brooklyn, and also John Doe, Queens. You tried to get away with as much as you could. Hard to get away with that in your new world, right?

Marc:    We have 30,000 brokers too at Merrill Lynch, and believe me, if Sally Crowchek is looking down at that organization, she can not walk from cube to cube. It is a global organization. But they are able to get the dashboards and see exactly what is going on. At the macro or all the way down to the micro level. But it is not just for sales and service. It is also to build any application on our server. In fact, this is a website. Any website can be build on Salesforce.com, that is cloud computing. Here is a website that Starbucks just built on our server. This is live. You can log in right now, Howard Schultz went on Oprah, he said hey, go into a Starbucks you can donate 5 hours of community service and do that work anywhere in the world. We will give you a free cup of coffee. But he needed a system to track all of that information. Who are we giving the coffee to? Where are they going? So now here is the website, but wait. This is the same system that we already saw. In fact, now we can look at the back end. This is what Starbuck actually uses to keep track of who is going to the website? How many visitors are they getting? Where is the coffee going to? What organizations are most popular? Who is doing the most entering? Who is doing the volunteering? And this is the power, manage all of your information. Share all of your information. Keep track of what is going on in your business. Regardless of language, regardless of currency, regardless of device, as you mentioned iPhone, Blackberry. This is the next generation of computing.

Jim:     Who are you going against? Is there someone else in this Starbucks saying listen I have got a better model than Marc? Forget Marc.

Marc:    Yes, Microsoft, Oracle and SAP.

Jim:     But those are big companies. You are little. How long can you play that David and Goliath thing?

Marc:    Jim, we are growing faster than they are. 20% in the last quarter, 316 million. Our bottom line…

Jim:     Why doesn’t like Larry Ellison say like that is it? I am destroying Salesforce.com.

Marc:    Because their cash cows are software, hardware, and all of these things.

Jim:     How much does a seat license cost if I bring you in?

Marc:    Well, it can range from $9 a month per user to maybe $100 a month per user. So it is extremely affordable. And that is why companies like right here at NBC, or TheStreet.com, or 63,000 other companies all around the world have made the decision for Salesforce.com.

Jim:     Okay, one last question. You are watching at home, and saying okay that was a little too fast for me.. you can always replay it at CNBC.com. What else can I use to learn about your? … just in case someone’s interest is peaked and they have got to know more.. what do they do?

Marc:    You go to our website. www.salesforce.com. You can learn about the sales cloud that we talked about. You can learn about the service cloud. Or you can learn about the custom cloud, how to build any application or any website. It is all right there.

Jim:     You are the best. Thank you for making all of our viewers so much money.

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Jim's comments AFTER the interview:     Marc Benioff, Chairman and CEO of Salesforce.com (CRM), which has been a huge winner for us… and I have got to tell you this is the reason right here.

[verbatim recap]

[end of segment]

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