Opening Segment #2:
'Invest In America'

CEO Interview
David Novak, CEO
YUM! Brands
Wednesday, November 5, 2008
 

Jim's
rating on
this stock

STOCK
SYMBOL

Closing
price that
day

Full Company Name

YUM

28.33

Yum! Brands (YUM)

 

Jim:      So what's more appetizing than all of this food (that Jim is surrounded by, with KFC, and Pizza Hut food all around him)?... How about a brand that could help put America back on track?...

I'm talking about a chance to invest in America, and the companies that stand to profit, even in tough times... especially in tough times... If you want to know about the global economy, the best people to ask aren't the economists, they aren't the Fed New York guy... and they're definitely not the central bankers around the globe, who've been well behind the curve, and better cut big tonight, or else we're really in trouble, after the Cisco forecast that was so miserable...

So, their half-fighting a war against the specter of inflation, while we are headed into perhaps the worst deflationary spiral since the Great Depression...

Now, the people you need to hear from are the people who produce Colonel Sanders, the Chihuahua, and Taco Bell commercials. And, even though he's never been officially associated with the brand, Pizza the Hut, from movie Space Balls...

Continued below...  

 

Market Results today:

Dow:   -486

Nasdaq -98

S&P 500:  -53

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Wednesday, November 5, 2008
(Cont'd from above)...

 

 

 

Or, to put it simply, you need to look at Yum! Brands (YUM), which owns all of these chains and operates over - get this - 35,000 restaurants across the globe... many of them in China as well as Russia.

If you want to know about the strength of these economies... about raw costs, labor costs, healthcare costs... then YUM is your barometer.

So, how is YUM doing? Is it still yummy?...

When YUM reported its third quarter, back on October 8th, it had a 4-cent earnings beat. Same-store sales were strong across all divisions... up 4% in the U.S., 4% international and 5% in mainland China.

But, if that's the case, why is YUM trading at just 14x earnings?... an historical discount to its five-year average of 17.4x... Is something wrong with the stock, which was down $2.27 today?... Are there troubles with the company?...

Well, management did say its margin in China and its profitability declined 2.3% year-over-year because of high chicken costs. But the company's also confident that the decline is temporary, despite a same-store sales growth slowdown.

I think the American people want to know, are margins getting squeezed at YUM or, more importantly, is Colonel Sanders finally being outranked by General Cho?...

YUM already acknowledges that U.S. consumer spending could be challenged, but could the recession make things worse than expected? Does this company still work?

You know I've liked it from the get-go of the show. I want to say yes but, before I do, let's do the homework and talk to David Novak who, by the way, this is a great book... The Education of an Accidental CEO... He's the chairman, president and CEO of YUM.

Mr. Novak, welcome to Mad Money...


The bottom line!:     Alright guys... the market's not good here, okay... You know what I've been saying... When stocks go down to the point where their dividend is accidentally high, or their recession-resistant, or they're back to their cash levels, then I'm all over them. Everything else, we're taking a wait and see approach... I've got
Yum! Brands (YUM) down here with a 3% yield. When it gets to 4%, I'm not even going to do anything other than close my eyes and buy. Until then, we've got watch, because this market is - as we've been saying over and over again - extremely treacherous.

[verbatim recap]

Read Jim's next Segment here  
    

 

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