Opening Segment #2:
'CEO Interview'
'Brand Power'

Bruce Carbonari, CEO
Monday, December 15, 2008

Jim's
rating on
this stock

STOCK
SYMBOL

Closing
price that
day

Full Company Name

FO

38.50

Fortune Brands (FO)



Jim:
   
 
A week ago, I recommended Fortune Brands, a pastiche, if not a mosaic, all the company... that makes everything from Jim Beam, Makers Mark, Sauza Tequila... Moen faucets, Aristocraft Cabinets, Master locks, golf balls, golf shoes... Fortune Brands is another one of what I call those accidentally high yielders...

This is going to be the theme for 2009... This is a stock with a once puny dividend but, because of an enormous decline in its share price, now yields a mighty 4.6%...

When I recommended this one, I told you... I thought you should buy it on the way down... because, as the share price falls, the yield grows... and, at $38 and change, the stock is off two points from $40.72, where I said that I liked it last week...

That's perfect. We wanted to go down so that we can get more of it at our price...

Continued below...  

 

Market Results today:

Dow - 65

Nasdaq - 32

S&P 500:  - 11

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Monday, December 15, 2008
(Cont'd from above)...

 

 

 

Jim (cont'd):   

We know that the dividend is good, because Fortune Brands upped it by 5% this year, and companies don't increase their dividend right before they think they'll have to cut them... Nothing ruins your credibility faster... although I was surprised that Boeing raised its dividend today... I sure wouldn't if I were Boeing...

Plus, next year, the company's earnings per share should be about double the size of the dividend payout... that's a rule of thumb for assessing dividend safety...

The case for Fortune Brands is simple... it's what's known as an "early cycle play"... meaning that it belongs to a part of the economy that bottoms, and goes up first, when you get a business cycle recovery...

The cabinet and faucet business is all about housing, and since we expect housing to bottom by June 30 of next year, I like the stock ahead of that turn... plus, in case we're wrong, Fortune Brands still has the very defensive liquor business... and that should do well during a recession, in addition to allowing you to drink away your sorrows, if the stock goes south...

 

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But I predict that hedge funds and mutual funds, which all use the same playbook, will start buying this one as we get close to the housing bottom... Because, as I explain in Real Money: Sane Investing In An Insane World, pretty much all the money managers start buying early cycle plays like Fortune Brands at about this point in the business cycle...

The yield, the liquor, protection... but cabinets and faucets, upside...

Still, when Fortune Brands reported its third quarter... a nice beat, by the way... the company slashed its full year 2008 guidance...

You know what I think... I think that this is a classic case of underpromise, overdeliver... but before I render my judgment, I want to talk to Bruce Carbonari, the CEO of Fortune Brands...

Mr. Carbonari, welcome back to Mad Money...

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Jim's comments AFTER the interview:     He's got a great case for himself. He is literally the paradigm of accidental yielders... I would buy Fortune Brands right here... and then, if it gets to 5%, you'd better triple buy... buy, buy, buy... That's what I'm looking for... a stock that pays while you wait for a turn, with great brands and a product that is 60% not research and oriented.

[verbatim recap]

Read Jim's next Segment here  
    

 

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